05-03-2014  ONCE AGAIN ABOUT MODERN METHODS OF FUNDRAISING FOR CHARITY

Recallthat in 2011, "Kar-Tel" Llp with Beeline TM provided to our foundation a possibility of collecting money for the "Breathe, baby" project by sending a sms to a short 1462 number. After sending a message from subscriber's account 100 tenge arrived inthe foundation’s account, the amount of sms is unlimited. This service allows participating in charity, without leaving home or office. There was no need to go to the bank, fill receipt or search the internet for other forms of payments. This greatly saves time of potential benefactors.

Totally, for 3 years Beeline subscribers transferred 8 772 000 tenge on the "Breathe, baby" project. This amount is comparable to the cost of equipment, which we passed to some regional perinatal centers. For this special thanks are not only to the company but also its customers.

The "Breathe, baby" project completed, but the foundation has decided to continue this project by other, which is called "Breathe life". After discharge from the perinatal centers or transferring, infants, particularly preterm became patients not of perinatal centers but of regional children's hospitals. And if  the department of pediatric resuscitation of maternity homes and perinatal centers now sufficiently equipped to provide specialized care to infants, then such equipment in resuscitations of conventional children's hospitals still lack the full. We hope that the leadership of the "Kar-Tel" Llp will decide to support this new, effective and socially significant project of the "AYALA" charity foundation.