In the cable TV network Icon, in the ads blocks the videos of charity fund "AYALA" were broadcasted for 2 years. After the beginning of these broadcasts, the number of telephone calls is greatly increased, in which the Icon subscribers want more information about charity projects and how they can help. These videos posted by Icon at no cost, and thus the company takes part in charity work of the «AYALA" fund. On the questions of our reporter the Director and Partner of Advertising Agency «Unique Media» Sergei Kim answers.

- How you got the idea to help the charity in this way?

- Many TV stations, radio stations and periodicals agree to post information about the charity only on a fee basis, so what can you say about it?

- Very strange question! In my understanding, a charity can not be paid. If a businessman can help with the money, goods or services to anyone who is in trouble, then you either do it or not. But if you sell the listed, it is not charity. Let's call things by their proper names.

- Why have you chosen the charity found "AYALA"?

- It's simple. I saw that the fund "AYALA" is a stable partner who seeks solutions of its objectives. We, above all, believe that our modest contribution to the development of charity in Kazakhstan will not be lost on the way to those who need our help, and will not use for other purposes.

- What other projects besides information assistance, planning or implementing your company?

- Now we are planning to establish new large children's play sets in the houses' yards in the micro district Almagul. We sent a letter to the city Akimat, Akimat of Bostandyk district and waiting for a permission to install these sports playgrounds.

- You will establish such play sets for children only in Bostandyk district?

- Bostandyk is our trial project. Everything will depend on the results of the first batch installation and the gained experience.

- There are companies that once or twice a year will help a charity organization or needy, for example in operations abroad, and believe that they have performed charitable mission. Other, developing plans for long-term cooperation with charity funds or in the years ahead are planning their own charity program. How is with this case in your company?

- We did not build a concrete action plan, this should do professionals. But I can only say that with the growth of our business, our opportunities in charity will also expand.

- Thank you for the interview. We wish prosperity to your business, and good health to all employees and their families.

May 2nd, 2012 the charity fund "AYALA" celebrated its 5-year anniversary. During the charity concert, stars of world violin music of Marat Bisengaliyev, awarding ceremony for the largest and most permanent partners of the fund "AYALA" took place. Sergei Kim was awarded the charity "Oscar" as a sign of boundless gratitude.