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27-12-2013 “Letter to Santa Claus" project successfully completed

Today, the "AYALA" charity foundation summarizes the Christmas "Letter to Santa Claus" project...

Today, the "AYALA" charity foundation summarizes the Christmas "Letter to Santa Claus" project in the "Arman" cinema. New Year holiday for children from boarding schools #10, #17 for children from low-income families and pupils of primary school of a special (correctional) boarding school #7 for children with intellectual disabilities became the final of the "Letter to Santa Claus" project. Recall the essence of this project. Pupils of primary school of children's social educational institutions have written letters to the beloved Christmas wizard. In these letters, the children told what they would like to get from Santa Claus.

On the 12th of December Christmas trees were decorated with letters, which the "AYALA" foundation established at the head office of the Halyk Bank, the Saks Fifth Avenue store and Mon Amie perfumes and cosmetics store. In Astana, our Christmas tree stood in the SEC "Keruen". The authors of the letters decorate this tree were pupils of a boarding school for children with intellectual disabilities. Anyone could read the letter of a child; fulfill his request, thus becoming a kind of Santa Claus. This year, 175 children were sent letters and all their requests were fulfilled. For the "Letter to Santa Claus" project was able to collect 992 938 tenge. With this money, the staff of the "AYALA" foundation purchased gifts, which children asked with hope the fairytale character.

In the Astana boarding school New Year celebration was held on the same day with the Almaty. Assembly Hall of the boarding school was festively decorated and children prepared the whole performance for guests. And when Santa Claus became handing gifts to children, then their joy knew no bounds, because they got exactly what requested in their letters.

In Almaty the New Year holiday started with watching an "Ivan Tsarevich and the Grey Wolf 2" cartoon in the "Arman" cinema, whose management the second year in a row kindly provides an opportunity to celebrate and summarize the "Letter to Santa Claus" project. After an exciting and fun cartoon in the lobby of the cinema fairytale characters were waiting for children led by Santa Claus and Snow Maiden who captivated little boys and girls with New Year performance, games and competitions.  The long-awaited moment - giving gifts came in the end of the event. Most of the gifts children received from the hands of the Santa Claus, but he had elves helpers. They were the people who read the letter, gave the necessary amount of money to buy a gift, came to The New Year event and personally handed a gift to a child, on whose letter they responded. Many thanks to the staff and customers of the Halyk Bank, visitors of the Saks Fifth Avenue and Mon Amie stores, who have not passed by trees of the "AYALA" foundation decorated with children's letters. Besides the gifts of dreams, each child received a tasty treat - a burger menu provided by the "Arman" cinema. 

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