Today in the "Arman" cinema a Christmas matinee for all first grade pupils of the boarding school № 9 for children with severe speech disorders, and regional orphanage №1 was held. This event was the final stage of the "Letter to Santa Claus" project, conducting by the "AYALA" charity foundation.

For the "AYALA" charity foundation the "Letter to Santa Claus" project is a tradition of the past few years. This project consists of several parts. First, children from children's social institutions write letters to the fairytale character. Then, the Christmas tree decorated with these letters is established in an office, bank or store. Employees and visitors read these letters, then, buy gifts for themselves or together with a letter of a child lowered in the box the amount required for its purchase. By the appointed date of the matinee all gifts are bought, signed and at the Christmas matinee day children receive gifts from the hands of Santa Claus and Snow Maiden. Each year the "AYALA" foundation selects a new boarding school or an orphanage, in which takes place the final matinee of the project. This year gifts under the "Letter to Santa Claus" project received pupils not only of the boarding school № 9 and regional orphanage № 1, which the foundation invited to the matinee in the "Arman" cinema. According to the "Letter to Santa Claus" project this year children from the regional boarding school № 15 for children from low-income families and Almaty boarding school № 1 for children with hearing impairments received gifts.

For many years, employees of the head office of Halyk Bank, employees and visitors of the Saks Fifth Avenue became the regular participants of the "Letter to Santa Claus" project, this year employees of Almaty offices of the Chevron, Samsung Electronics and Oriflame companies joined the project. Total for the "Letter to Santa Claus - 2015" project 311 children received gifts, on the  total amount of  739 330 tenge.

As we have said, the final matinee of the "Letter to Santa Claus" project is traditionally held in the "Arman" cinema. The holiday consisted of several stages, firstly the children watched a cheerful "Asterix: Land of the Gods" cartoon. On viewing each child received from the "Arman" cinema popcorn and drink.  After the film show in the foyer of the cinema near the Christmas tree animators were playing, singing and dancing in a round with the children. The Santa Claus with the Snow Maiden lighted garlands on the tree, and then each child received from the hands of the Santa Claus gift, about which he wrote a letter to the good wizard. Volunteers of the Santa Claus from Halyk Bank of Kazakhstan, the Oriflame company, buyers of the Saks Fifth Avenue store came personally to hand the gifts which they bought by their own, read the letter of the child. The children were very happy to receive their gifts and to communicate with fabulous characters.

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